The formulations favor the use of ingredients of natural origin, are generated with renewable electric energy and packaged minimizing the environmental impact, inspired by the ideal of Sustainable Beauty as an inseparable unity between Beauty and Good.

  American-made line contains over 50 carefully crafted and versatile products that are PETA-certified cruelty-free and made without parabens, sulfates*, phthalates, talc, formaldehyde, harsh chemicals and residues. 

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  This 100% vegan care line contains 11 amino acides and argan oil which hydrates hair in a natural way while enhancing elasticity. Plus it is completely sulfate, salt and paraben free!

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